iearn is an online referral platform for real estate. It allows the user to log in and refer a buyer or a purchaser. Real estate agents are then assigned the referral.
After collaborating with the client and seeing their sketches on what they were after I came up with a few draft options. The idea was that you are earning money, but there is a full circle in that earning process. I came up with the arrows representing the 4 elements of iearn. They all point back at each other to suggest that you will get something back no matter what way you come in.
Before I attacked the design phase of the project, it was important to get the architecture of the site right. For this part of the project, I worked closely with a UX Architect to get the business plan down, customer journey, site map, and wireframes.
This was a large part of the project as the software that was being built for the back needed clear concise instructions that would help mould the structure of the site. The dashboard design was done in stages to allowing constant user feedback which helped mould the differences between selling and buying.
